As a proud Canberra Resident for 2 years, I always wanted to express to others what Canberra is like to me through my symbolism and illustration skills. During the lockdown as a response to the global COVID-19 pandemic, I missed taking the light rail to school every day and looking at the passing landmarks out the window! That’s why for practice during my study, I thought it would be meaningful to create an branding solution concept for Canberra Light Rail. However, in real life, Canberra Light Rail is part of Transport Canberra design campaign, carried out by CRE8IVE.
Mockup photographs created by rawpixel.com
A series of logo prototypes throughout the design process.